The aim of the project is to promote use of menstrual cups at a mass level by replacing sanitary napkins and tampons with menstrual cups. Menstrual cups are the most sustainable choice among various menstrual products, such as sanitary napkins and tampons. For achieving this goal 2 major tasks under the projects is:
1. Ground level research- to attain information regarding the use of sanitary napkins versus menstrual cups.
2. Sensitization of target groups- against the harmful impact of sanitary pads on the environment and subsequently waste generation and encouraging substitution of sanitary pads with menstrual cups.

We have chosen this as the aim of the project because of the following Sustainable development Goals
12.4-By 2020, achieve environment friendly waste management, as per international frameworks, of all wastes generated in a life cycle. With the use of menstrual cups the waste generation will significantly fall.
12.5.- By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse. Menstrual cups prevent and reduce waste generation in comparison to other menstruating products and they are also reusable.
12.8- By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature. Through sensitization among target groups the goal of the project is to dispense information regarding the harmful environmental impact of sanitary pads and the environmental friendly nature of menstrual products.
6.2 By 2030, achieve access to adequate and equitable sanitation and hygiene for all and end open defecation, paying special attention to the needs of women and girls and those in vulnerable situations. The project will provide equitable sanitation and hygiene rights to women whose menstrual cups are cheaper than other sanitary products. Menstrual cups are usually hygienic, as long as they are inserted with clean hands, remove them carefully, and clean them appropriately.
6.3 By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally. In comparison to menstrual cups, sanitary napkins cause an acute amount of pollution and waste due to their waste management and production techniques. Due to the reusable nature of menstrual cups, they are better in this regard.

Menstruating population deserves information about the impact of the product they use on the environment and their bodies and consciously exercise the choice of shifting to menstrual cups as per the needs of their bodies.