iAct is an interactive social media initiative to reach our university community and the greater Charlotte area with the potential for further outreach. Our focus would be on providing re-education, facts, and information about climate action through interaction with the online community and engagement at planned events in the real world. We aim to engage with the community and create interesting ways for all age groups to learn about the environment and ways to take care of it. To normalize sustainable actions, we will host community events on the university campus such as community pickups involving other on-campus groups or clubs, as well as daily events such as ‘Trashtalk Tuesday’ or ‘Salvage Saturdays’ to provide our social media audience with ways to be environmentally conscious. We will use social media analytics to determine progress towards our goal of 500-999 followers. We will also measure engagement for events from our online platforms with the hope that at least ⅓ of our online community is mobilized to spread the program.