The Bentley Business Bowl (BBB) is a one-day campus-wide, business case competition held annually and open to all registered students—graduate and undergraduate. This opportunity allows students to apply what they’ve learned in the classroom to a real-world business case study. It is a networking opportunity between students and business professionals who will be attending, whether they are the sponsor or the nonprofit partners. The case study highlights students’ presentational skills as well as their analytical and problem-solving capabilities. This project introduces the importance of nonprofits and exposes students to the misinterpretation of a Purpose vs. Profit mindset where they will directly observe the similarities and differences between Nonprofit work and regular for-profit work.