Her Voice Matters initiatives is based on creating equitable and sustainable future where every girl in Nigeria has full autonomy over her future, life and health and eventually design a future that no longer tolerates gender discrimination/stereotypes through awareness, education, health and policy reform advocacy especially at the local level, to address the challenges faced by women and enact legal protections to secure their rights. Including the male gender was very important as they can also help in advocating for and supporting their female counterparts. Girls experiencing abuse or other issues can seek counselling, mentorship and peer support in a supportive environment.