Keerthi Sri Meka is an undergraduate student pursuing Economics and Finance and Media studies from Ashoka University, India. She is deeply committed to building economic empowerment for artisan communities, particularly women, by preserving traditional art forms, expanding market access, and creating fair opportunities for work through Utpala Arts. She works to make every effort a step towards eco-conscious innovation. She advocates for responsible consumption, encouraging communities to explore low-impact, circular models of production and lifestyle. She firmly believes in the principle People, Planet, & Purpose.