L’Oréal Brandstorm Case Competition

​The L'Oréal Brandstorm is a global innovation case competition open to individuals aged 18 to 30, inviting participants from all academic backgrounds to propose innovative solutions in the beauty industry. The 2025 edition challenges entrants to reinvent the future of men's beauty through technology, products, and beyond, in collaboration with L'Oréal's Consumer Products Division. Participants have the chance to win a trip to Paris and secure a Management Trainee position at L'Oréal. ​The L'Oréal Brandstorm 2025 competition is open to individuals aged 18 to 30, including students and working professionals. Eligible participants include 1st and 2nd year MBA students, engineering students, and those aged 18–25 studying business, marketing, digital marketing, or e-commerce. Working professionals under 29 in business roles are also welcome to apply.